Established in 2004, we are a premier, results-driven public relations agency with proven expertise in customized, multi-platform strategies for brands and experts across Beauty, Skin Care, Hair Care, Fragrance and Dermatology.


Grounded in the power of relationships, KO&A’s sterling reputation is founded on delivering unmatched public relations support with its dedicated, hands-on approach that only a boutique agency can provide, and a consistent record of high performance in forging strong alliances as business partners with all clients, from heritage brands to emerging indie brands.


We are well versed in the art of storytelling, crafting compelling content and creating engaging experiences that result in building brand equity, maximizing brand awareness and increasing share of voice for the most powerful influence exerted by key media/influencer targets to drive sales.


Beyond our success in securing media placements at a rate that continues to show exponential growth year after year, Karen Oliver and Associates has a proven track record in creating PR that has resulted in our clients winning prestigious awards from the most influential beauty media, including upscale publications such as Allure, InStyle, NewBeauty, O, The Oprah Magazine, SHAPE, Cosmopolitan, Refinery29 and more.

Recognized for being 100% vested in the success of our clients, we are the outside agency that delivers all the benefits and advantages of an in-house agency—loyalty, a deep sense of ownership, treating every dollar of each brand's budget as if it were our own, and a legacy of maintaining long-term, solid relationships with our clients and the media /influencers we serve.


Dedicated to building relationships that endure over time, we are especially proud of our long-lasting collaborations with our clients, including our 12+ year partnership with Pierre Fabre Dermo-Cosmetics and an extensive network of top influencers and key opinion leaders that range from select beauty influencers and A-list hairstylists and makeup artists to the most widely quoted dermatologists. We continue to support our partners in their ongoing growth and success as together we adapt to the non-stop changes in our media landscape. 


As a team, KO&A approaches public relations from a unique, multi-dimensional perspective, drawing from its collective experience in the following areas within the beauty sphere: Public Relations; Beauty Retail Development and Point of Sale; Social Media; Editorial (print and digital); Influencer Relationships; Advertising and Branding.


Key to our success is that we represent only brands and experts that we love, with a shared passion for their mission and alignment with their core values. Sensitive to story deadlines, the KO&A team works diligently and tirelessly to turn media requests around quickly out of a long-standing commitment to being a trusted and dependable resource for print, digital and broadcast journalists. "'WE ARE HERE FOR YOU!,' are truly the words we live by," says founder Karen Oliver.